Years ago getting that #1 rank was easy. But things have changed. Competition has increased. And anyone in the internet marketing field has learned the basics with most all of them saying “they do SEO.” Even business owners are doing it. So now to get Google’s attention – and, more importantly, your customer’s attention – you have to step it up.
I gave this talk at the Santa Cruz WordPress Meetup group in September, 2013. These are certainly not all the SEO techniques you should be implementing, but here are a few that address the ho-hum approaches that everyone is doing now.