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How to find local business customers in Twitter

Contrary to what you may have heard, when it comes to small and local business marketing, Twitter is not for the birds. And it certainly is not a waste of time – as long as don’t become a social butterfly and you actually get down to the business of getting new customers. Let’s explore some ways to do that. This first blog on the topic will be on how to find your local prospects in Twitter first.

Find your target market in Twitter

If you haven’t defined your target market, then you’ve been amiss because it should have been one of your first objectives when you started your businesses. So let’s assume you have that, and let’s say for illustration sake that you are a local vegetarian restaurant. Your target market then might be everyone within 5 miles of your establishment who might be health conscious or have heart disease, or who might be a member of PETA. How do you find them in Twitter?

Site audit: Helping a vacation rental company get off the PPC treadmill

The following is my gift to Kim  Kennedy of Vacation Broken Bow Lake in appreciation for her generous donation to the Leukemia Lymphoma Society. Thank you Kim!

Vacation Broken Bow is coming up in the back stretch!

Good news. I’m seeing some things I did not see a couple of months ago when I first peeked at vacationbrokenbowlake.com‘s rank in Google. Back then for their main keywords, they only showed up in the PPC (pay per click) ads. Today, they are in tenth position in the organic listings (free) for “vacation rentals broken bow lake.” For “broken bow lake cabin rentals” they are in position 9. And interestingly, if you switch that around to “cabin rentals broken bow lake,” Google sees that as a local query and returns Place pages where Vacation Broken Bow is in position C and fifth on the page. Looks like the owner Kim Kennedy has been applying some of the things she’s been learning by following the SEO pros in Twitter.  Or maybe she hired out some help. Whatever the case, congratulations, Kim! Nice to see the improvement.

Site audit: How can a local limousine service get found in dozens of cities?

(And once found, how can it stand out in the crowd?)

This site audit freely given to Jen Jaciw in appreciation for your generous support of Team in Training and the Leukemia Lymphoma Society and Kat & Mouse’s ride around Lake Tahoe in support of the cause. Thank you Jen!

Challenge –

Lone Star Limousine runs their business in sprawling Silicon Valley and serves more than 26 cities. How does a local business serving local clientele get found in Google for queries on all those cities for all their services and keywords? Add to that the fact that there are literally hundreds of other businesses competing for that position. And then once found, how can they be the one that gets picked.

Problem – One physical location, many locations served.

How does Google know which sites to return in local queries?

Site audit: Internet marketing advice for a sex toy site

This site audit is my gift to Chrystal Bougon in return for her generous contribution to Team in Training and the Leukemia Lymphoma Society on my behalf. Thank you Chrystal!

Did the title get your attention?

This reminds me of when I was running for student body secretary. I guess was a born marketer and didn’t even know it.

One of my campaign posters was completely black except for big, white text that read SEX, and under that in very tiny white print it said, “Now that I have your attention, vote for Kathy for secretary.”

It worked because during the lunch hour on the first day I posted it, a crowd of students flocked around it. Problem is, it offended the janitor so he took it down and gave me a tongue lashing. But I had already accomplished my goal, i.e., get attention.

That was then, but times have changed. These days people are much more open about their sexuality and Chrystal Bougon is using that to her advantage with her off and online adult toy store called “Bliss Connection.”

And while she’s doing well locally, she’s not getting much attention in the national market. This is because her business exists in a VERY CROWDED space and competes online against big guns (no pun intended) that spend upwards of $140,000 a month on PPC ads to assure they are seen on that first page in Google!

Businesses, here’s a great sponsor link opportunity to help your SEO

This sponsorship offer has passed.

But local businesses, look for opportunities like this to get inbound links. Your business benefits, but so do those you support. It’s a win/win.

Here are some search queries to perform to find your own sponsor opportunities:

“become a sponsor”
“donate”
“our supporters”

And if you want to find those sponsorship opportunities in your city simply add + “your city” to those queries.

________________________

You’ve heard it over and over again. You need links on other sites pointing to yours to climb in Google. And that in turn gets you seen and then brings you customers. And you’ve heard SEOs state over and over again that a great way to get those inbound links is by sponsoring a non-profit, an event, or your community’s little league, for example, because typically those organizations will list you as a sponsor on their website along with a link.

Today, I’m offering businesses something much more beneficial than your typical sponsor links.

If you know SEO at all, you know that you can increase the power of your link juice in the following ways:

Get oodles of reviews with this FREE review tool

I’m bummed. I had a client who probably spent an hour writing a glowing review at Yelp about what I did for his business with my KickStart consultation program. It was a full page filled with all the details of how I helped him and the embarrassing results he got – embarrassing because he commanded 8 positions on the first page of Google. He was aglow and went on and on and on. It was the kind of review that every business wants to get.

Sadly, I’m guessing that Yelp considered it too good to be true, so they removed it. That’s not all that uncommon. They do it in an attempt to keep out spam, but too often they are over zealous.

Don’t let the Yelp filter get you.

I don’t want that to happen to you, so I want to share two pieces of advice with you and give you a REVIEW TOOL for FREE that might help you get and keep the great reviews you deserve.

Contact Us

Kat & Mouse Co.
(408) 647-2327
1777 Hamilton Ave., Ste. 2310
San Jose, CA 95125
(Just a hop and skip away from Los Gatos,
Campbell and Cupertino)

In Santa Cruz? Call…

(831) 419-9854
We'll meet you at our Santa Cruz office, aka
"The Abbey" coffee shop on High St.

The worst day of my life is the day I told my competitor about Kat & Mouse.

D. Fulton