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Posts Tagged ‘Local SEO’

New research showing which of the Google Places gets the most clicks

Not number 1? Don’t despair. There are things you can do.

Where you are in Google Places matters, as we would expect, but if you’re not on the top, there are things you can do to get your fair share of the clicks, thanks to this great study from “Mediative” that is revealed in their white paper called “Eye Tracking and Click Mapping Google Places.”

Their study involved 12 participants who came to Mediative’s eye-tracking research lab in Toronto, Canada and 90 online from whom Mediative tracked actual clicks.

The question they were asked was: “If you are in [city] looking for a tatoo artist. Where would you click next?” They repeated the test for 3 cities to compare different actions that might occur as a result of the different query results that would appear.

No need to fake address in Google Places. Just move instead.

Being close to city center isn’t all it’s cracked up to be. Or is it?

Recently, I set up a client in Google Places and he quickly rose to the first page. But the other day he suddenly disappeared as did several others. Clearly Google had changed its algorithm because I had done nothing to the listing or his website. On top of that, for some reason Google decided that only three Google Place results (the ones with the little red pin) deserved to be on the first page.

Why, I wondered, would Google only show 3 when there is room for 10?

Google’s new Place-to-Place navigation

There’s something new on the block in Google Places

It’s not real obvious and if Google wants to make a splash with it, they need to hire a better usability designer, but it is there just the same and could possibly make an impact on your bottom line if you are a local business hoping to capitalize on your 1st place position in the 7 pack.

(In case “7 pack” leaves you scratching your head in wonderment, that refers to those listings with the red pin for local search queries.)

SEO site audit: 7 essential steps for optimizing a local consulting business to show up in Google’s Lucky 7 Pak

This week’s winner of our Free Friday SEO audit that we give away on our Facebook page, is System Savvy Consulting, a professional organizer for businesses and homes.
As I looked over the site, I saw many of the same things missing that I see each week in other local business websites, so I decided to address the 7 essential elements that are necessary for all local business to incorporate into their websites if they have any hope of making it into Google’s 7 pak that comes up on the first page. (The 7 pak are the 7 local listings that Google gives preferential treatment to for local searches. They are identified with the red pin.)

SEO site audit: Local businesses need to stay out of the ocean and keep to the pond.

“Free SEO Friday” audit for Marketing Plan Seminar

free seo auditHow can a local marketing consultant optimize her site to attract more customers and students for her marketing class? This is what I told her.

Normally on FREE SEO Friday at Kat & Mouse’s Facebook Page we do one free site audit, but today I’ve chosen two: Marketing Plan Retreats and Going Green Promos. (Notice how the winners also get an SEO-powerful, inbound link! :)

Why two? And why these two that seem so unrelated?

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Kat & Mouse Co.
(408) 647-2327
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(Just a hop and skip away from Los Gatos,
Campbell and Cupertino)

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The worst day of my life is the day I told my competitor about Kat & Mouse.

D. Fulton