Or would hiring an SEO and a #1 position be worth the investment?

If you haven’t already, read the prologue to this post. If you don’t want to bother, then here’s a bit of info to set the stage.

In that post I showed how chiropractors in Scotts Valley were just about rendered invisible because Google bestowed a “Site Links” blessing on another chiropractor in town for the query “Scotts Valley chiropractic.” Dr. Hinde, though in position 2, looked like a mere mortal, while Dr. Thibodeau apparently achieved sainthood. On other queries, though, all chiropractors appeared to be on an equal playing ground, yet Dr. Thibodeau still reigned supreme.

This post answers the question, should Dr. Hinde in position 2 for the more popular and lucrative keyword “chiropractor” try for position 1? He also commands the first THREE positions for “Scotts Valley chiropractic office.” Is that enough?

And what about the other chiropractors further down the page and on other pages? Is it worth their time and investment in SEO to try to improve their rank in Google?