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Posts Tagged ‘Local Directories’

Part 4: Where customers can find you online. Hint: Google Places.

Google or yellow page sites? Where should you be? On one or in the others? In 1? 2? 3? Oh my.

Just when I thought I was done, Myles Anderson posted this absolutely great research over at Searchengineland.com on how the Google Panda updates have impacted the traffic on yellow page sites, and I can’t keep silent about it.

(Notice I have not capitalized “yellow page” there. If you read Part 2 of this series, you’ll know why.)

I hope you read that post in its entirety, but I also know most people aren’t as nerdy as I am to even care for that many numbers and that much explanation, nor do they have the time, so I’ll summarize here for you with some important takeaways on what it means for your local business.

Part 2: Where people are looking to find local businesses

Online or off? Google? Local directories? Facebook? Where?

Last week I showed you some data that revealed where people were looking online to find local businesses. That was part 1 of this series on where people are looking for local businesses.

That report was published in October, 2011. The same research firm released some other numbers back in March. I’m not sure what they say is much different, but I think the chart is clearer, so I wanted to share this with you as well.

ONLINE sources people check BEFORE visiting a local business or restaurant

Google’s new Place-to-Place navigation

There’s something new on the block in Google Places

It’s not real obvious and if Google wants to make a splash with it, they need to hire a better usability designer, but it is there just the same and could possibly make an impact on your bottom line if you are a local business hoping to capitalize on your 1st place position in the 7 pack.

(In case “7 pack” leaves you scratching your head in wonderment, that refers to those listings with the red pin for local search queries.)

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Kat & Mouse Co.
(408) 647-2327
1777 Hamilton Ave., Ste. 2310
San Jose, CA 95125
(Just a hop and skip away from Los Gatos,
Campbell and Cupertino)

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(831) 419-9854
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The worst day of my life is the day I told my competitor about Kat & Mouse.

D. Fulton