Learn Conversion Optimization, Optimized Web Design, SEO, and Other Digital Marketing Tips
We love to empower others and freely share our hard-earned wisdom to help you succeed online.
Hire us to teach you
Kat & Mouse frequently gives classes and speaks at Meetup groups and other events. We’d also like to positively affect your learning curve either through personal in-house SEO consultations or at group meetings. If you would like assistance, or you would like to have Kat speak at your function, please call (408) 647-2327 and we will explain your options.
We’ll be posting upcoming classes and presentations for you to download right here on this page, but please sign up for our newsletter to get the latest Scoop on what and when we’re teaching next. We promise you, the tips you’ll walk away with will be well worth your time.
- 89% Micro Business Summit – April 22, 2016, Santa Cruz Ca
Open to 500 local small businesses, the 82% Micro Business Summit is the County’s largest small business conference! The event will feature a keynote speaker and two dozen education sessions to help small business owners navigate the marketplace to increase their exposure, grow their business and boost profitability. 100 tickets have already been pre-sold.“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Odwalla or Santa Cruz Skateboards, or even Plantronics or West Marine.”Kat & Mouse will be presenting on SEO in a workshop entitled “SEO is Not a 4-Letter Word.”
Past SEO Presentations
SEO is something we do here at Kat & Mouse. However…
SEO is not rocket science. Once you learn the basic concepts, many businesses can learn to do SEO themselves in house and have a good measure of success.
In the meantime, feel free to download and review some of the presentations Kathy Long, aka “Kat,” has given at Meetup groups and conferences. Unfortunately, the slides do not contain the spoken word or notes, but hopefully you will glean some important and valuable information.
Do-It-Yourself SEO – Powerpoint Presentation Slides
- SEOCIAL – The New SEO for 2013
Google changed everything in 2012, but this is the way Kat & Mouse has always been doing it. Good SEO is a combination of great content and SEO, and then social media (among other things) to get the word out.
- Take Your Ho-Hum, Run-of-the-Mill SEO to the Next Level
Talk given to the Santa Cruz WordPress Meetup in November, 2013. Contains some exclusive Kat & Mouse SEO tips most other classes leave out.
- How does a little goby get found in a sea of sturgeon?
Presentation given to the Medical Writers Guild on SEO in 2011. With so much competition, what do you do to get found? We tell you.
- Local Search is aBuzz
Local Search incorporates the same SEO a national business needs and then some. Learn what that extra is that you need to get your local business to the top.
- How To Dominate the Entire First Page of Google – Even without a Website!
It’s true. We don’t recommend it, but you can dominate every spot on that first page of Google even if you don’t have a website. Learn how.
Rather not do it yourself?
Frankly, we don’t blame you. With all you have to do for business, you may not have the time or resources to put towards SEO. Please check out our SEO services, then give us a call if you’d rather us take the bull by the horns, so to speak. We’d love to put our experice and expertise to work for you.
Past Internet Marketing Presentations
- The Good, Bad & Ugly of Internet Marketing
Kat & Mouse soapbox presentation. We get fired up when we see small businesses get taken advantage of by unscrupulous internet marketing consultants. Or we get sad when we see them make wrong choices. This presentation empowers small business owners to make better choices.
- Developing Your Core Campaign Messaging
This presentation gives you the steps for developing the key marketing messages you will use for all your marketing materials.
- Powerful LinkedIn Strategies for Small Businesses
Some very simple tips anyone can implement to get a good return in LinkedIn. Class was taught by Maggie Barr, MBA and Kat & Mouse CMO.
- Internet Marketing Pitfalls and Goldmines
Class taught by Maggie Barr as part of a Kat & Mouse internet marketing series in fall of 2012. Very powerful presentation with things to do and avoid in internet marketing.
Past Web Design and Development Presentations
- Embrace Ecommerce. It’s just gotten easier.
Talk given to the South Bay Business Builders on January 11, 2014.
Learn how to navigate the sometimes choppy waters of ecommerce. You have a lot of choices and not all of them are good for you.
- SEO for Web Designers
Are you trying to design and develop your own website with HTML, WordPress, Joomla or any other platform? Are you a web designer who doesn’t know what canonicalization is? Then you need this presentation.