Or, how does a little Goby get found in a sea of sturgeon?

Do a query in Google, and you’ll see that there are over 10 MILLION pages competing for the keywords “medical writer.” With that much competition how can a freelance medical writer get found in Google?

Sound impossible? It’s not. Follow these SEO tips in the following Powerpoint presentation that was given to the Northern California Chapter of the American Medical Writers Association on November, 6, 2011, and you too can rise to the top.

Have questions?

Admittedly, Powerpoint slides are never as good as an actual video as they don’t include the audio. So if you have questions, please be sure to leave them in the comments and I’ll do my best to answer.

You do realize it’s not good enough to just write your blog post, don’t you?

Yeah, I know, you just spent an hour researching your analytics to find the best topic to feed the cravings of all those bouncers. And another couple of hours in keyword research and competitive analysis to make sure you have a chance in hell to be found. And then four hours writing the darn thing.

And now you’re tired. Your mind is numb. And you just want to go to bed.

But you’ve really only just begun. You do know that, don’t you?

Or, what I learned from Hedgehog Books

Way, way back in time, I took on the job of creating an online bookstore for a couple of teachers who wanted to provide a place where parents could find and buy teacher-recommended books for their children. The name of the site was “Hedgehog Books.”

The name itself conjured up all kinds of cutesy things so we hired an artist to paint our home page, and cute it was. Our artist created a forest scene for us with a hedgehog reading a book to a group of fine, fun, and furry friends. When she was done, I took it into Photoshop and painted in street signs to serve as links into the site. It was, I have to say, when of the cutest home pages I had ever seen.

My, my. After I just told my Local Search class they need a well-optimized website to get better results in Google Places, look what I find –  and in 7th place to boot.

This week’s winner of our Free Friday SEO audit that we give away on our Facebook page, is System Savvy Consulting, a professional organizer for businesses and homes.
As I looked over the site, I saw many of the same things missing that I see each week in other local business websites, so I decided to address the 7 essential elements that are necessary for all local business to incorporate into their websites if they have any hope of making it into Google’s 7 pak that comes up on the first page. (The 7 pak are the 7 local listings that Google gives preferential treatment to for local searches. They are identified with the red pin.)

“Free SEO Friday” audit for Going Green Promos

Hopefully in Magda’s marketing seminar SEO site audit in Part 1 you can see what goes on in the mind of an SEO and how they dev1elop a keyword strategy. It’s not easy and takes a lot of thought, not to mention trial and error over time. Let’s move on to Going Green Promos now and see what an up-and-coming distributorship of promotional products needs to do compete nationally. Some of what Ted needs was already covered in Part 1, so be sure to read that first if you haven’t already.