Nyagoslav Zhekov, a well-known Local SEO in the industry, recently wrote a blog comparing manual citation building with Yext, an online service that makes the normally long tedious process of citation building short and sweet.

(Citations, in case you don’t know, are mentions of your business throughout the web that include your name, address and phone number. These usually include listings in Google+ Local, YP, Yahoo, Yelp, Manta, Bing, Foursquare, Citysearch, and other hyperlocal directories and are important for helping local business get found wherever people are looking for local businesses. They also help websites rank higher in Google.)

Since there are literally hundreds of places your business can be listed, citation building is very time consuming, so when I first heard about Yext I was thrilled. Imagine being able to create and maintain 50 of these listings from one dashboard with just one account instead of 50. Truly a time and headache saver.

But, aside from the cost, Nyagoslav drew attention to something about Yext that really ‘got my goat,” so to speak.