Good, Bad & Ugly of Internet Marketing
THIS CLASS HAS PASSED.
If you would like us to teach it again, or teach another internet marketing class on a different topic, please call 408-647-2327.
Business owners, it’s time to uncover the lies, the scams, and the well-intentioned but woefully inept in Internet Marketing because if we don’t, the bad can sound so good.
And the bad does sound so good. The fact of the matter is too many business owners are wasting too much money and time on good-sounding pipe dreams and promises that just don’t work or don’t really matter. And they do that because they don’t know better.
We’re going to turn that around in this class.
Is this you? Have you ever been…
Bitten by SEO
You were told that for just $99 a month you’ll secure your place in Google’s top ten and your phone will be ringing off the hook. You believed the pitch, bought into it and have been paying $99 a month for the last 3 years, but you’re still nowhere to be found online. But they promised! What happened?
Broken by Web Design
Or perhaps you hired a “cutting-edge” web design company to build you a site with all the “latest bells and whistles.” You cringed at the $8,000 price tag, but you were assured it would sell so well for you that it would pay itself off in one month. It hasn’t 5 years later. Why?
Disillusioned by Social Media
Or you were told that you need to be spending so many hours per week in Facebook, Twitter, and LinkedIn, but as yet the only ones pounding at your door are your kids cause you’re never there anymore when they need you. Why? What are you doing wrong? Should you be doing it all? Will the time spent ever pay off?
CLASS AGENDA
Come learn the good, bad and ugly of these essential elements that you need for a strong internet presence.
PART 1: September 19th
- Messaging
Your messaging sells you like nothing else. Get this wrong and you’ll be sending all your prospects to your competitors.
- Website
There are some great website designers out there and some really cheap and even free options. But what’s best for your business?
- SEO
You can have the prettiest site in the world but if no one can find it, what’s the point? But there are a lot of SEOs doing it wrong, taking your money and getting you the Google penalty.
Part 2: September 26
- Local SEO
Local SEO consultants are popping up by the boatload and many get a 2 hour training with promises to make a 6 figure income within a year. Is that who you trust with your online visibility? Come learn how to hire right and what you really need to get found in Google.
- Social Media
Should you be doing Social Media or is it a waste of time and money? What about hiring the student next door to do it?
- Mobile Marketing
You have options here but one of them is ignoring mobile, but do you really need that new $5000 responsive website?
You will learn the good, the bad and ugly of each one of those 6 elements so that you’ll be able to:
- Separate the wheat from the chaff in how you approach each;
- Separate the wheat from the chaff in internet marketing consultants and contractors and HIRE RIGHT
- And you’ll learn what to stop wasting time on and, instead, where to focus your time and energy.
Your Expert Instructor
Your instructor, Kathy Long, is the founder of Kat & Mouse Co., a San Jose area web design, SEO, social media, and internet marketing company located in Saratoga, CA, and has been in the internet marketing field since 1995. She’s been around the block enough to know that there are far too many disasters, scams, and wasted money that could have been easily avoided. While there are no guarantees in marketing, she wants to empower business owners and help them increase their odds with better education.
