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What is QR and why you need to get in the game

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Shortly after I wrote the post on how to use QR for getting reviews, someone commented that they thought it was too early in the game for QR. While it’s true that most people still don’t know a QR code from a snowflake, I tend to disagree that it’s too early. QR codes have already taken over Japan and Europe and they are cropping up all over the U.S. in major name brand promotions today.

I think the time is now and the following video from CBS agrees. Watch and you’ll also learn what QR is, how to read QR codes, and who’s using them how.

And here’s a 2011 QR prediction from NeoMedia:

Smartphones for all
More and more people will acquire smartphones and along with those, QR readers.

Consumer awareness of 2D mobile barcodes amplified

Leading brands such as Facebook, Google, Apple, Best Buy and Procter & Gamble are using 2D codes in their promotions, bringing QR front and center and educating the public.

2D mobile barcodes in retail

Retailers will continue to integrate mobile 2D barcodes, be it on-shelf or on packaging for applications ranging from marketing and loyalty to inventory control.

2D mobile barcodes will become integral to media campaigns

Mobile barcodes will become an essential part of traditional and digital media campaigns, much like the URL address today.

Open standards

Industry agreement on open standards and interoperability will continue to grow, leading to convergence towards standard mobile code symbology in the form of QR codes.

Managed Direct as the method of choice

Campaigns will migrate towards managed direct as brands and agencies begin to reap the rewards for consumer interaction and security.

So, yes. While I may agree that we are early in the game with QR, I say, why wait? The game has begun. Pick up the ball and run with it. It’s an easy win/win for everyone.

And that’s my 2011 QR prediction.

If you haven’t already, I invite you to read the post on how to use QR codes to get reviews and boost your rank in Google Places.


Like what you read? Then get the Scoop!



Kathy (aka Kat) is one of the internet's original Digital Divas and freely shares her expertise in the fields of web design, SEO, Local SEO, social media marketing, content development, PPC, and conversion optimization to help businesses succeed online. Sadly, she's allergic to cats.

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