(And once found, how can it stand out in the crowd?)

This site audit freely given to Jen Jaciw in appreciation for your generous support of Team in Training and the Leukemia Lymphoma Society and Kat & Mouse’s ride around Lake Tahoe in support of the cause. Thank you Jen!

Challenge –

Lone Star Limousine runs their business in sprawling Silicon Valley and serves more than 26 cities. How does a local business serving local clientele get found in Google for queries on all those cities for all their services and keywords? Add to that the fact that there are literally hundreds of other businesses competing for that position. And then once found, how can they be the one that gets picked.

Problem – One physical location, many locations served.

How does Google know which sites to return in local queries?

This site audit is my gift to Chrystal Bougon in return for her generous contribution to Team in Training and the Leukemia Lymphoma Society on my behalf. Thank you Chrystal!

Did the title get your attention?

This reminds me of when I was running for student body secretary. I guess was a born marketer and didn’t even know it.

One of my campaign posters was completely black except for big, white text that read SEX, and under that in very tiny white print it said, “Now that I have your attention, vote for Kathy for secretary.”

It worked because during the lunch hour on the first day I posted it, a crowd of students flocked around it. Problem is, it offended the janitor so he took it down and gave me a tongue lashing. But I had already accomplished my goal, i.e., get attention.

That was then, but times have changed. These days people are much more open about their sexuality and Chrystal Bougon is using that to her advantage with her off and online adult toy store called “Bliss Connection.”

And while she’s doing well locally, she’s not getting much attention in the national market. This is because her business exists in a VERY CROWDED space and competes online against big guns (no pun intended) that spend upwards of $140,000 a month on PPC ads to assure they are seen on that first page in Google!