Harris Interactive in its new study sponsored by CityGrid Media posted some interesting statistics that are important for you, a local business owner, to know. Here’s what they discovered.
Searching for a local business at home
To no surprise, online search and review sites are where most people go to find local information – 60% of them to be exact in this study of 1000 adults – when they were at home. In the under 35 segment, this increased to 85%! Again, no surprise.
And finally, only 8% said they go to merchants’ websites first before searching. That last metric is a little confusing to me especially since most people have to search to find a website to go to, but regardless of how or why that happens, there is still a crystal clear takeaway from these metrics.