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Stop playing cat & mouse with your customers!

Article marketing – An inbound link tactic turned sour

[2014 Addendum: Google came down hard on article marketing after this was written and guest blogging took its place as a way to manipulate rank. The two aren’t that different, but with guest blogging you have more control over where your post (article) will appear. Because of that, done right, guest blogging can associate you with the right crowd and do much to increase your authority and following in your field. But it too has been abused, and as of January, 2014, Google is pulling the plug on it as an SEO signal. To what degree we don’t know yet.]


We all want those precious inbound links (also known as link juice) to boost our position in Google, but they are not easy to come by, particularly because most of the time we rely on others to link to us, and they might not be too interested in what we have to say. And so along came article marketing to the so-called rescue.

What is article marketing?

Article marketing is not new. For decades businesses have been using article marketing to their benefit as a form of advertisement. As an example, a landscaper might write an article on native plants and submit it to the local newspaper for printing just before the growing season. In exchange for the article, the newspaper would print the landscaper’s contact info along with the article. The arrangement is a win/win for both parties; the newspaper gets free content to publish to its subscribers and the landscaper gets exposure and gains credibility in the community.

Take over all 10 spots on Google’s first page!

[2014 Addendum: This was writtin in 2010, and many things have changed. Google lowered the boom on article marketing, for one, so don’t waste your time. Since 2010 guest blogging has taken over instead, but Google just lowered the boom on that as well. This doesn’t make this presentation irrelevant however.  There are still great ideas here for repurposing your content, and that’s what this post is really about.]

Everyone is trying to get to that number 1 spot in Google using every SEO trick in the book to get Google to love their website. They’re stuffing their keywords in, optimizing their urls, metatags and H1 tags, building silos, sticking it altogether with internal linking and more. Then they’re working off site with article marketing, social bookmarking, sharing, liking, tweeting, and link building.

For what? For one little bitty tiny bit of real estate on Google’s first place?

What if I told you that with even less effort you can command not just 1 place in Google, but ALL 10 spots? Would you call me a liar?

Well, I’m here to tell you it’s true. And over the coming weeks I’ll be telling you EXACTLY HOW to do it. But for now be content with some living proof it’s possible, and a brief introduction on how you can get started. Until I get it converted to HTML, here’s your pdf on “How to take over all 10 spots on Google’s first page.”

And, if you like it, don’t forget to share the love by pressing “Like, “Tweet,” “Share,” and whatever else suits your fancy.

Is social media bu!!sh*t? Psst. Anyone out there?

Wait! Don’t hop off. Stick around. I have a fun test for you.

I finally did it. I jumped onto Twitter. I’ve been resisting because, frankly, it looked like a waste of time except for an elite “few.” But to my surprise, I’m picking up tons of valuable information from other professionals in my field which includes staying abreast of news in my industry and picking fantastic tips and ideas.

But I’m just a Gobe in a big, wide sea of fish

That said, and with only about 50 followers in each Twitter and Facebook, I’m still left wondering how much value can someone like me add or attract, so I came up with a test. If you decide to get involved, you can also help draw attention to a woman who deserves your recognition.

To follow or nofollow? Blog commenting as a link-building strategy

[2014 Addendum – Things have changed since this was written in 2010. Google has come down on blog commenting so if there is any SEO value at all, it’s probably slim. But the advice here is still good. Do as I do and comment in other’s blogs to bring value to what they offer. You’ll build great SUPPORTIVE relationships that way. And you’ll get traffic and business if your comments are smart. I just got 2 new clients last week alone as a result, and one is on the other side of the blog.]

By far the number one thing you can do to increase your position in Google is to get inbound links. There are many ways to do this which I will cover in other blog posts here, but today I want to talk about blog commenting.

Scroll down to the bottom of this blog post and you’ll see a comment box. Not all blogs have these, but most do because most bloggers enjoy getting comments from their readers. Kat’s Meow is a new blog, so there are no comments here yet to see, but if you look at other blogs that have history, chances are you’ll see lots of comments. Notice too that quite often included with those comments is the author’s name and along with that a link to their website. Nice easy way to get a link to your site, isn’t it?

So you’re on Google’s page 3? So what. Do your research.

Allan approached me recently about the possibility of doing some search engine optimization work on his site but said he’d get back to me. He wanted to discuss it with his webmaster to see if they can pull up their position in Google themselves and save cost.

He got back to me today…

“Hi Kathy,

Thank you for the input…we have done a few things to increase our visibility…and we are moving up in the search…we have gotten an increase in our phone calls and we have been asked to do a presentation to the Monterey Bay Professional Wedding Planners group next Tuesday on mediation for their profession (we gave a talk at Next Space so they found that citation on the web).” [It should be noted that the increase in business came from a citation on Next Space’s website.]

The law of attraction and the power behind the “Secret” – Is it true?

Can you manifest a successful business, a beautiful home, or a dream vacation with just your intention?

Can we really attract everything we desire? Is there something to the philosophy behind “The Secret”? Once a skeptic, I’m beginning to think there just might be something to this law of attraction fever.

Let me go back a couple of years because you have to hear it all and then you, too, may be a believer. I could go back even further because there is more to tell with just as much impact as now, but it’s already long and convincing enough by just keeping to the more recent details. I’ll write a book later and fill you in on the rest.

Contact Us

Kat & Mouse Co.
(408) 647-2327
1777 Hamilton Ave., Ste. 2310
San Jose, CA 95125
(Just a hop and skip away from Los Gatos,
Campbell and Cupertino)

In Santa Cruz? Call…

(831) 419-9854
We'll meet you at our Santa Cruz office, aka
"The Abbey" coffee shop on High St.

The worst day of my life is the day I told my competitor about Kat & Mouse.

D. Fulton

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