(408) 647-2327

Stop playing cat & mouse with your customers!

SEO for medical writers and other service professionals

getting found in the search engines is tough

Or, how does a little Goby get found in a sea of sturgeon?

Do a query in Google, and you’ll see that there are over 10 MILLION pages competing for the keywords “medical writer.” With that much competition how can a freelance medical writer get found in Google?

Sound impossible? It’s not. Follow these SEO tips in the following Powerpoint presentation that was given to the Northern California Chapter of the American Medical Writers Association on November, 6, 2011, and you too can rise to the top.

Have questions?

Admittedly, Powerpoint slides are never as good as an actual video as they don’t include the audio. So if you have questions, please be sure to leave them in the comments and I’ll do my best to answer.

No need to fake address in Google Places. Just move instead.

Being close to city center isn’t all it’s cracked up to be. Or is it?

Recently, I set up a client in Google Places and he quickly rose to the first page. But the other day he suddenly disappeared as did several others. Clearly Google had changed its algorithm because I had done nothing to the listing or his website. On top of that, for some reason Google decided that only three Google Place results (the ones with the little red pin) deserved to be on the first page.

Why, I wondered, would Google only show 3 when there is room for 10?

Easy WordPress RSS Ping Trick for Blog Visibility

You do realize it’s not good enough to just write your blog post, don’t you?

Yeah, I know, you just spent an hour researching your analytics to find the best topic to feed the cravings of all those bouncers. And another couple of hours in keyword research and competitive analysis to make sure you have a chance in hell to be found. And then four hours writing the darn thing.

And now you’re tired. Your mind is numb. And you just want to go to bed.

But you’ve really only just begun. You do know that, don’t you?

SEO for Web Designers

Or, what I learned from Hedgehog Books

Way, way back in time, I took on the job of creating an online bookstore for a couple of teachers who wanted to provide a place where parents could find and buy teacher-recommended books for their children. The name of the site was “Hedgehog Books.”

The name itself conjured up all kinds of cutesy things so we hired an artist to paint our home page, and cute it was. Our artist created a forest scene for us with a hedgehog reading a book to a group of fine, fun, and furry friends. When she was done, I took it into Photoshop and painted in street signs to serve as links into the site. It was, I have to say, when of the cutest home pages I had ever seen.

3 Things Your Local Business Website Must Have

Local SEO advice coming your way via Kat & Mouse’s “Free SEO Friday” audit for KickAss Coach

Congratulations to Vicki Garcia for winning our free site audit! Follow along as I tell Vicki how she can improve her website so that it ranks high in Google Places for local business search queries.

To begin, let me compliment Vicki on her great looking website! No one should underestimate the value of a pretty page. It speaks of her professionalism and her insistence on quality which as a consumer might also lead me to believe she does the same in her business.

Contact Us

Kat & Mouse Co.
(408) 647-2327
1777 Hamilton Ave., Ste. 2310
San Jose, CA 95125
(Just a hop and skip away from Los Gatos,
Campbell and Cupertino)

In Santa Cruz? Call…

(831) 419-9854
We'll meet you at our Santa Cruz office, aka
"The Abbey" coffee shop on High St.

The worst day of my life is the day I told my competitor about Kat & Mouse.

D. Fulton