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How to get reviews using QR codes and boost your rank in Google Places

Most local businesses agree that word of mouth advertising and recommendations from friends are the best way to get new clients, and Google knows that too. So when Google dev1eloped their Places, they built reviews into the equation for determining which businesses should be given the highest rank. It’s not the only determining factor, but now more than ever, good – not just any – reviews are what you need to get on top and be seen in that lucky seven list of local businesses that show up on the first page for geo-targeted (local) business searches.

A Yelp bad review becomes a form of blackmail

In the wake of an article entitled “Google search engine now detects bad businesses” that appeared on Macworld.com a few days ago, I feel compelled to share this story.

According to the article, Google will be penalizing businesses with poor reviews by either removing them from their results or pushing them below the fold, so to speak, so they aren’t as readily seen. This came after the NY Times ran a horror story about an online retailer who claimed his site’s popularity increased in direct proportion to the number of negative comments posted by angry customers. Increase it did, right along with his bad business practices.

How to integrate WordPress and Joomla

You can have your dessert and eat it too

I love and recommend Joomla to my clients for their websites when there is a need for advanced functionality that WordPress does not provide, but when it comes to Joomla blog extensions, I’m not so thrilled. I’d much rather put my clients into a WordPress blog because it is by far the most widely supported blog platform out there. And just as Joomla has just about every extension you could ever want to extend its functionality, so does WordPress. I hate to limit my customers’ possibilities with anything else.

So you can imagine how delighted I was to find Corephp’s WordPress to Joomla bridge extension.

Best Article Directories

This is the third in a series of posts on article marketing.

In previous posts we’ve discussed the pros and cons of article marketing and then how to do article marketing for the most benefit. In this post we discuss where you should post your articles.

There are thousands and thousands of article directories now and if you read the post on the pros and cons of article marketing you’ll know why. Internet marketers, particularly affiliate marketers, are after link juice in any way, shape or form and love to submit to any and all article directories. That’s thousands of the same article spun and re-spun to thousands of article directories.

Article Marketing & Guest Blogging Tips

In a previous post I wrote about the pros and cons of article marketing. If you haven’t read that, I recommend you do so now. I mention some of the pitfalls of article marketing in general that you should be aware of. That article was written in 2010 and now guest blogging has taken over in popularity. Since both can be seen as tactics to manipulate Google, care is in order. If you’re gong to do it, do it for the right reason.

What to write

  1. Save the really great stuff for your own site. You’ll get more inbound links to your own site that way. (You have to learn how to SEO and market though!) Put the great stuff out there in other sites and people will be linking there instead. See #5 in “How to write..” below for more info.

Article marketing – An inbound link tactic turned sour

[2014 Addendum: Google came down hard on article marketing after this was written and guest blogging took its place as a way to manipulate rank. The two aren’t that different, but with guest blogging you have more control over where your post (article) will appear. Because of that, done right, guest blogging can associate you with the right crowd and do much to increase your authority and following in your field. But it too has been abused, and as of January, 2014, Google is pulling the plug on it as an SEO signal. To what degree we don’t know yet.]


We all want those precious inbound links (also known as link juice) to boost our position in Google, but they are not easy to come by, particularly because most of the time we rely on others to link to us, and they might not be too interested in what we have to say. And so along came article marketing to the so-called rescue.

What is article marketing?

Article marketing is not new. For decades businesses have been using article marketing to their benefit as a form of advertisement. As an example, a landscaper might write an article on native plants and submit it to the local newspaper for printing just before the growing season. In exchange for the article, the newspaper would print the landscaper’s contact info along with the article. The arrangement is a win/win for both parties; the newspaper gets free content to publish to its subscribers and the landscaper gets exposure and gains credibility in the community.

Contact Us

Kat & Mouse Co.
(408) 647-2327
1777 Hamilton Ave., Ste. 2310
San Jose, CA 95125
(Just a hop and skip away from Los Gatos,
Campbell and Cupertino)

In Santa Cruz? Call…

(831) 419-9854
We'll meet you at our Santa Cruz office, aka
"The Abbey" coffee shop on High St.

The worst day of my life is the day I told my competitor about Kat & Mouse.

D. Fulton