“Free SEO Friday” audit for Marketing Plan Seminar

How can a local marketing consultant optimize her site to attract more customers and students for her marketing class? This is what I told her.

Normally on FREE SEO Friday at Kat & Mouse’s Facebook Page we do one free site audit, but today I’ve chosen two: Marketing Plan Retreats and Going Green Promos. (Notice how the winners also get an SEO-powerful, inbound link! 🙂

Why two? And why these two that seem so unrelated?

Or, “How to use the new Facebook Page update to your business advantage”

If you’re like me you have the Facebook app installed on your iPhone and so you’re used to seeing wall posts and messages light up your phone screen periodically. The other day was no exception, but when one came through early in the morning before the break of dawn and lit up my bedside table where my iPhone lay, I really took notice. Who’s up so early I wondered? I picked up my iPhone to see.

Shortly after I wrote the post on how to use QR for getting reviews, someone commented that they thought it was too early in the game for QR. While it’s true that most people still don’t know a QR code from a snowflake, I tend to disagree that it’s too early. QR codes have already taken over Japan and Europe and they are cropping up all over the U.S. in major name brand promotions today.

I think the time is now and the following video from CBS agrees. Watch and you’ll also learn what QR is, how to read QR codes, and who’s using them how.

In the wake of an article entitled “Google search engine now detects bad businesses” that appeared on Macworld.com a few days ago, I feel compelled to share this story.

According to the article, Google will be penalizing businesses with poor reviews by either removing them from their results or pushing them below the fold, so to speak, so they aren’t as readily seen. This came after the NY Times ran a horror story about an online retailer who claimed his site’s popularity increased in direct proportion to the number of negative comments posted by angry customers. Increase it did, right along with his bad business practices.

You can have your dessert and eat it too

I love and recommend Joomla to my clients for their websites when there is a need for advanced functionality that WordPress does not provide, but when it comes to Joomla blog extensions, I’m not so thrilled. I’d much rather put my clients into a WordPress blog because it is by far the most widely supported blog platform out there. And just as Joomla has just about every extension you could ever want to extend its functionality, so does WordPress. I hate to limit my customers’ possibilities with anything else.

So you can imagine how delighted I was to find Corephp’s WordPress to Joomla bridge extension.

This is the third in a series of posts on article marketing.

In previous posts we’ve discussed the pros and cons of article marketing and then how to do article marketing for the most benefit. In this post we discuss where you should post your articles.

There are thousands and thousands of article directories now and if you read the post on the pros and cons of article marketing you’ll know why. Internet marketers, particularly affiliate marketers, are after link juice in any way, shape or form and love to submit to any and all article directories. That’s thousands of the same article spun and re-spun to thousands of article directories.